Traditional polls got Brexit wrong. Pollfish and other smartphone platforms got it right — Quartz
Poll after poll predicted the Remain vote would win the day and there would be no Brexit. Almost all of them got it wrong. Thursday’s referendum left the UK preparing to leave the European Union, and many pollsters wondering what went wrong with their efforts to gauge public sentiment.
David Rothschild, a researcher at Microsoft and Columbia University who runs PredictWise, a site dedicated to prediction markets was quoted in the article that “Pollfish…surfaced a nugget of data that almost everyone else missed: The attitudes of undecided votes looked almost identical to Leave voters.”
Read the rest of this article on Quartz
You can see the results of our poll on the day of the referendum vote here.
Do you want to distribute your survey? Pollfish offers you access to millions of targeted consumers to get survey responses from $1 per complete. Launch your survey today.
Global GSK Shingles Survey Insights
Original Insights,The Pollfish Blog
February 24, 2024
Shingles misconceptions: new global survey commissioned and funded by GSK highlights widespread…
B2B Sales Emails: Are they Effective or a Nuisance?
Original Insights,The Pollfish Blog
September 6, 2022
Are B2B sales emails a thorn in your side? Do they drive you crazy? Virtually all white-collar…