Age & Gender may not always be enough.

Pollfish persona profile is even better.

Making market research relevant and meaningful.

Survey analysis has moved a long way from the time of age, gender, location and income targeting. Gone are the days researchers had to blindly stumble about, trying to understand their audience.

Pollfish is using advanced data science and algorithms to give you even more insights about your survey data and the users who responded.

Survey personas

Personas as a targeting option

Now you can slip on your Pollfish Personas life jacket and swim confidently in the market research ocean. Don't worry about navigating through waves of inferred social media data or browsing data.

Pollfish Personas guaranteee you smooth sailing.

Personas in results

So who are you? An experienced marketer or a novice? No matter which one, we make it simple for everyone to understand who their target audience really is.

How: You get a chart. The lines are aligned according to the responses collected, pointing out your audience's characteristics. Select specific questions to look at and the alignment changes. Just like that. You have everything you need to know about this key segment of your audience.

Now, go forth and use this deeper understanding of them in order to make better decisions. Pollfish has set you free, the rest is up to you.

See sample results

Pollfish personas

These are the personas currently available on our platform. We are stepping things up with more personas coming soon for you to choose from.

The Traveler

Likes to discover new places to visit, as well as points of interests, such as hotels and museums.

The Musicfan

Enjoys using his/her smartphone for listening to music, likes to be up-to-date for music news and get notified about concerts and music events.

The Productivity

Likes to engage with his/her colleagues and use business applications in order to be productive.

The Bookworm

Enjoys reading books, references and magazines, as well as use his/her smartphone for education-related applications and games.

The Socialite

Likes to stay connected with his friends, as well as post on blogs and social networks.

The Sportsfan

Likes to use his/her smartphone for exercise tracking, monitor his/her health status, as well as stay tuned about his/her favourite sports.

The Gamer

Enjoys to play and discover games.

The Value shopper

Likes to organise his/her shopping list, as well as to find opportunities for great deals or discounts.

The Food and dining lover

Likes to discover places to eat and drink, as well as to read about new recipes.

The Entertainment Enthusiast

Enjoys watching movies, going to the theatre, reading movie ratings or play trivia games for popular movies and actors.

The Fashionista

Likes to be up to date with fashion news.

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