Market Research for Marketing & PR
Validate creative and campaigns with data.
In the fast-paced worlds of marketing and public relations, capturing consumer attention requires immediate, actionable data. Powered by Prodege’s first-party network, Pollfish connects your team to millions of consumers instantly. From validating ad copy before launch to capturing trending data for major press rollouts, we help you deploy campaigns that resonate and protect your brand’s reputation at the speed of culture.
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Tailored research designed to maximize campaign impact.
Ad & Creative Pre-Testing
Eliminate campaign risk. Test imagery, copy variations, and video assets with your exact target audience to maximize click-through rates and conversion metrics.
PR & Narrative Surveys
Secure media placements. Generate original, trend-driven statistics and compelling consumer insights that journalists want to cover.
Brand Lift & Tracking
Quantify campaign performance. Measure changes in brand awareness, consideration, and favorability metrics before and after a campaign push.
Audience Profiling & Personas
Uncover deep consumer insights. Segment your market by psychographics, values, and lifestyle habits to build precise ideal customer profiles (ICPs).
Message & Claim Validation
Perfect your value proposition. Test slogans, headlines, and product claims to identify what drives the highest purchase intent.
AI-Powered Sentiment Insights
Know the "why" instantly. Analyze open-ended consumer feedback from surveys using word clouds and automated, AI-generated executive summaries.
Tailored research designed to maximize campaign impact.
Ad & Creative Pre-Testing
Eliminate campaign risk. Test imagery, copy variations, and video assets with your exact target audience to maximize click-through rates and conversion metrics.
Learn MorePR & Narrative Surveys
Secure media placements. Generate original, trend-driven statistics and compelling consumer insights that journalists want to cover.
Learn MoreBrand Lift & Tracking
Quantify campaign performance. Measure changes in brand awareness, consideration, and favorability metrics before and after a campaign push.
Learn MoreAudience Profiling & Personas
Uncover deep consumer insights. Segment your market by psychographics, values, and lifestyle habits to build precise ideal customer profiles (ICPs).
Learn MoreMessage & Claim Validation
Perfect your value proposition. Test slogans, headlines, and product claims to identify what drives the highest purchase intent.
Learn MoreAI-Powered Sentiment Insights
Know the "why" instantly. Analyze open-ended consumer feedback from surveys using word clouds and automated, AI-generated executive summaries.
Learn MoreHypothesis to Campaign Success in 3 Simple Steps
Design Your Questionnaire
Use our built-in AI Survey builder or industry templates to construct custom campaign evaluations or PR surveys in minutes.
Target Your Exact Audience
Access Prodege’s premier first-party network to isolate specific consumer segments, niche lifestyle cohorts, or exact geographic markets.
Analyze & Optimize
Review automated charts and open-ended feedback in real-time to adjust campaign assets, pitch angles, and media strategies immediately.
Campaign Agility Meets Consumer Precision
Why use Pollfish for Marketing & PR Market Research?
Rapid Overnight Turnaround
Go from a blank questionnaire to 500+ completely vetted responses in hours to keep up with fast-moving news cycles and tight production deadlines.
Granular Audience Filters
Filter respondents by deep psychographic traits, digital behaviors, household demographics, or verified retail shopping habits.
Press-Ready Data Integrity
Protect your brand's reputation. Every dataset is protected by the Prodege Quality Shield, combining advanced AI verification to screen out bots.
Global Scale
Deploy surveys seamlessly across 160+ countries and translate inputs to support international product rollouts and cross-border campaigns.
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How BevCacao avoided a marketing disaster by testing creative assumptions on Pollfish
The Challenge:
BevCacao needed to prove that their core product imagery resonated with shoppers before committing thousands of dollars in paid social ads.
The Solution:
Ran a creative sentiment study on Pollfish to get demographic-specific feedback in real-time.
The Result:
Identified a "gross-out" factor in key groups, saving thousands in wasted ad spend and allowing for smarter creative segmentation.
Market Research Resources for Marketing and PR
Validating Creative with Monadic Testing
Learn how to isolate creative elements and eliminate respondent bias when pre-testing campaign assets or messaging claims.
Developing PR Market Research Studies
Discover how to capture high-impact, news-worthy trends that command immediate media attention and build original data narratives.
The Ultimate Guide to Brand Health
Measure the long-term impact of your PR and marketing campaigns on overall brand awareness, audience sentiment, and market share.