Usage and Attitude Study
Decode consumer habits. Master your category.
To lead your market, you must understand how, when, and why consumers interact with your category. Pollfish connects you to 250M+ real consumers to track baseline usage frequencies, hidden purchase barriers, and evolving attitudes in real-time. Get the comprehensive baseline data you need to capture market share and drive product adoption with absolute confidence.
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Precision Tools for Category Insights
Brand Share of Mind
Evaluate top-of-mind awareness, consideration pools, and category perceptions across your brand and key rivals.
Frequency & Volume Mapping
Quantify exactly how often, when, and where consumers use products within your category.
Attitude & Barrier Tracking
Uncover the emotional triggers and functional roadblocks that drive brand loyalty or cause abandonment.
AI-Powered Insights
Identify key customer perception themes instantly with word clouds, Convo AI questions, and AI-generated executive reports.
Precision Tools for Category Insights
Brand Share of Mind
Evaluate top-of-mind awareness, consideration pools, and category perceptions across your brand and key rivals.
Learn MoreFrequency & Volume Mapping
Quantify exactly how often, when, and where consumers use products within your category.
Learn MoreAttitude & Barrier Tracking
Uncover the emotional triggers and functional roadblocks that drive brand loyalty or cause abandonment.
Learn MoreAI-Powered Insights
Identify key customer perception themes instantly with word clouds, Convo AI questions, and AI-generated executive reports.
Hypothesis to Revenue in 3 Simple Steps
Define Your Metrics
Use our AI survey builder or expert U&A templates to structure your habit and attitude questions in minutes.
Target Your Category
Access Prodege’s proprietary audience to reach specific consumer groups based on verified usage or demographics.
Analyze & Scale
Identify the “next big shift” in consumer habits with real-time dashboards and automated, AI-generated executive reporting.
The Pollfish Difference
Why use Pollfish for Usage & Attitude Research?
Verified Purchase Behaviors
Screen respondents based on real-world spending using digital receipt data from major retail networks
Massive Category Reach
Tap into millions of uncompromised consumers to easily isolate niche or low-incidence product users.
Agile Wave Deployment
Deploy recurring U&A waves seamlessly to capture seasonal, quarterly, or post-campaign behavioral pivots.
Unmatched Data Quality
Access Prodege’s premier, global first-party panel for vetted, human-only responses you can trust.
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How Timeero Tracked Category Attitudes to Overcome a Major Market Barrier
The Challenge:
Timeero needed to overcome a persistent market barrier: the industry assumption that mobile workers held deeply negative attitudes toward GPS tracking software.
The Solution:
Launched a targeted usage and attitude survey on Pollfish to capture direct feedback from 1,000 field and mobile workers.
The Result:
Discovered that 75% of workers actually preferred tracking software to guarantee accurate pay, providing the empirical proof needed to dismantle the barrier and accelerate sales.
Resources for Usage & Attitude Studies
Understanding Customer Behavior
Discover how psychological, behavioral, and emotional responses affect product buying frequencies and usage patterns.
Analyzing Habits with RFM Segmentation
Learn how to evaluate consumer value and loyalty using recency, frequency, and monetary spending metrics.
The Comprehensive Guide to CPG Market Research
Combine path-to-purchase tracking with verified purchase data to understand the "why" behind shopper decisions.
