Market Research for Media & Entertainment
Capture and retain audience attention.
Audience loyalty is won or lost in the first five minutes. Pollfish delivers uncompromised consumer feedback from 250M+ real viewers globally. Replace focus-group bottlenecks with immediate, actionable data to optimize subscription pricing, track IP health, and protect your platform’s market share.
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Precision research tools built for media teams.
Trailer & Promo Testing
Maximize your digital ad spend. Validate promotional trailers, teasers, and key art to ensure they hook high-intent viewers before launch.
Subscription & Pricing Optimization
Find the billing "sweet spot." Use Van Westendorp modeling to optimize subscription tiers and bundle offerings.
Audience Segmentation
Profile high-value viewers. Identify and target specific fan personas, from passive streamers to hardcore gamers, based on real lifestyle traits.
Franchise & Brand Tracking
Protect your market share. Monitor intellectual property health, brand perception, and character affinity against rivals to address content gaps.
Ad Effectiveness Research
Measure cross-platform impact. Evaluate ad recall, emotional resonance, and campaign effectiveness across digital web, app, and CTV.
Precision research tools built for media teams.
Trailer & Promo Testing
Maximize your digital ad spend. Validate promotional trailers, teasers, and key art to ensure they hook high-intent viewers before launch.
Learn MoreSubscription & Pricing Optimization
Find the billing "sweet spot." Use Van Westendorp modeling to optimize subscription tiers and bundle offerings.
Learn MoreAudience Segmentation
Profile high-value viewers. Identify and target specific fan personas, from passive streamers to hardcore gamers, based on real lifestyle traits.
Learn MoreFranchise & Brand Tracking
Protect your market share. Monitor intellectual property health, brand perception, and character affinity against rivals to address content gaps.
Learn MoreAd Effectiveness Research
Measure cross-platform impact. Evaluate ad recall, emotional resonance, and campaign effectiveness across digital web, app, and CTV.
Learn MoreHypothesis to Revenue in 3 Simple Steps
Build Your Study
Use our built-in AI Survey builder or media templates to design your viewer or listener survey in minutes.
Target Your Viewers
Access Prodege’s first-party audience to reach specific entertainment consumers based on streaming habits, genre preferences, or core demographics.
Analyze & Optimize
Review automated data visualizations and open-ended feedback in real-time to pinpoint content drop-off points and growth opportunities.
Platform Scale Meets Audience Precision
Why is Pollfish the leading market research tool?
Verified Behaviors
Reach respondents based on digital media profiles, subscription footprint, and gaming habits to talk to consumers who actually watch/play.
Rapid Overnight Turnaround
Launch a survey during a morning meeting and have 500+ completes by lunch to keep your real-time content and social strategies moving.
Global Fanbase Access
Test how your content, trailers, or concepts perform across 160+ countries to ensure cultural appeal and international box office success.
Unmatched Data Quality
Access Prodege’s premier, global first-party panel for vetted, human-only responses protected from bot-driven metrics.
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Market Research Resources for Media & Entertainment Teams
Building Engaging Media and Image Surveys
Learn how to seamlessly embed video clips and promotional key art into surveys to measure real consumer emotional reactions.
Developing PR Market Research Studies
Discover how to capture high-impact, news-worthy trends that command the attention of top-tier journalists and media outlets.
Creating PR Surveys for Media Coverage
How to use mobile-first surveys to capture honest feedback in the "moment of truth" to improve loyalty and lifetime value.