Market Research for Retail
Real-time shopper insights for modern retail.
In the retail world, consumer loyalty is won or lost in a heartbeat. Powered by Prodege’s first-party network, Pollfish connects you to millions of shoppers at the exact moment they make buying decisions. From testing storefront creative to mapping the digital path-to-purchase, we help you replace guesswork with fresh, organic feedback that moves at the speed of retail.
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Tailored research designed to move products off the shelf.
Path-to-Purchase Tracking
Map the omnichannel journey. Discover how and where your customers research and what finally triggers the "buy" decision.
Pricing Research
Find the promo "sweet spot." Use Van Westendorp to optimize seasonal markdowns and MSRP without eroding your margins.
Competitive Benchmarking
Protect your market share. Monitor brand perception against key rivals to identify gaps in your service or product lineup.
Market Segmentation
Profile high-value shoppers. Identify and target specific personas—from luxury enthusiasts to discount hunters—based on real spending.
Ad & Creative Testing
Shield your retail media spend. Validate seasonal promos and storefront visuals to ensure they attract high-intent shoppers.
Concept Testing
Validate at scale. Test new store layouts, private-label extensions, or digital features before a regional rollout.
Tailored research designed to move products off the shelf.
Path-to-Purchase Tracking
Map the omnichannel journey. Discover how and where your customers research and what finally triggers the "buy" decision.
Learn MorePricing Research
Find the promo "sweet spot." Use Van Westendorp to optimize seasonal markdowns and MSRP without eroding your margins.
Learn MoreCompetitive Benchmarking
Protect your market share. Monitor brand perception against key rivals to identify gaps in your service or product lineup.
Learn MoreMarket Segmentation
Profile high-value shoppers. Identify and target specific personas—from luxury enthusiasts to discount hunters—based on real spending.
Learn MoreAd & Creative Testing
Shield your retail media spend. Validate seasonal promos and storefront visuals to ensure they attract high-intent shoppers.
Learn MoreConcept Testing
Validate at scale. Test new store layouts, private-label extensions, or digital features before a regional rollout.
Learn MoreHypothesis to Revenue in 3 Simple Steps
Build Your Study
Use our built-in AI Survey builder or templates to build your customer or shopper survey in minutes.
Target Your Shoppers
Access Prodege’s first-party audience to reach specific buyer segments based on real-world demographics and spending habits.
Analyze & Optimize
Review automated charts and open-ended feedback in real-time to identify friction points and growth opportunities.
Campaign Agility Meets Consumer Precision
Why is Pollfish the leading market research tool for Retail?
Verified Purchase Data
Reach respondents based on digital receipt verification to talk to shoppers who actually buy from your stores or competitors.
Local targeting
Filter by zip code or region to understand local market nuances or test regional storefront creative.
Speed to Shelf
Launch a survey during a Monday morning meeting and have 500+ completes by lunch to keep your seasonal pivots moving.
Unmatched Data Quality
Access Prodege’s premier, global first-party panel for vetted, human-only responses.
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How BevCacao avoided a marketing disaster by testing creative assumptions on Pollfish
The Challenge:
BevCacao needed to prove that their core product imagery resonated with shoppers before committing thousands of dollars in ads.
The Solution:
Ran a creative sentiment study on Pollfish to get demographic-specific feedback in real-time.
The Result:
Identified a "gross-out" factor in key groups, saving thousands in wasted ad spend and allowing for smarter creative segmentation.
Market Research Resources Retail
The Omni-channel Shopper Journey
Learn how to use real-time surveys to track consumer behavior across physical and digital storefronts in a 2026 omnichannel landscape.
Pricing Your Products with the Van Westendorp Model
A deep dive into using the Price Sensitivity Meter to find the "Optimum Price Point."
Mastering Customer Experience (CX) Research
How to use mobile-first surveys to capture honest feedback in the "moment of truth" to improve loyalty and lifetime value.