Market Research for CPG
Win the Shelf: Instant CPG Insights with Pollfish.
In the fast-moving Consumer Packaged Goods (CPG) space, waiting weeks for data means missing the trend. Pollfish connects you to millions of validated shoppers in real-time, replacing slow, traditional panels with agile, organic feedback. We help you validate every product decision, from concept to cart, at the speed of the modern consumer.
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Tailored research designed to move products off the shelf.
Packaging & Label Testing
Ensure your product stands out. Test colors, claims, creatives and designs with target demographics before printing.
Concept Testing
Screen new flavor profiles or product extensions to identify "the next big thing" without the risk.
Ad and Creative Testing
Shield your ad spend from assumptions. Test imagery and messaging to ensure your campaigns attract shoppers instead of repelling them.
Path-to-Purchase Tracking
Understand the "why" behind the buy. Capture insights on where, how, and why consumers choose your brand.
Brand Tracking
Monitor awareness, favorability, and loyalty in a crowded marketplace to protect your market share.
Pricing Research
Use Van Westendorp modeling to find the price point that maximizes both volume and margin.
Tailored research designed to move products off the shelf.
Packaging & Label Testing
Ensure your product stands out. Test colors, claims, creatives and designs with target demographics before printing.
Learn MoreConcept Testing
Screen new flavor profiles or product extensions to identify "the next big thing" without the risk.
Learn MoreAd and Creative Testing
Shield your ad spend from assumptions. Test imagery and messaging to ensure your campaigns attract shoppers instead of repelling them.
Learn MorePath-to-Purchase Tracking
Understand the "why" behind the buy. Capture insights on where, how, and why consumers choose your brand.
Learn MoreBrand Tracking
Monitor awareness, favorability, and loyalty in a crowded marketplace to protect your market share.
Learn MorePricing Research
Use Van Westendorp modeling to find the price point that maximizes both volume and margin.
Learn MoreHypothesis to Revenue in 3 Simple Steps
Build Your Study
Use our built-in AI Survey builder or templates to build your Food & Beverage survey in minutes.
Target Your Buyers
Access Prodege’s first-party audience to reach the exact shoppers that matter: from organic enthusiasts to daily coffee drinkers.
Analyze & Optimize
Identify the “next big thing” for your product lineup with instant access to results and automated, executive-ready reporting.
The Pollfish Difference in CPG
Why is Pollfish the leading market research tool for CPG?
Verified Purchase Data
Reach respondents based on what they actually buy via receipt verification.
Advanced targeting
Filter by grocery habits, dietary preferences, or household income to ensure you're talking to your actual buyers.
Speed to Shelf
Launch a survey and get 500+ completes in hours to keep up with fast product cycles.
Unmatched Data Quality
Access Prodege’s premier, global first-party panel for vetted, human-only responses.
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How BevCacao avoided a marketing disaster by testing creative assumptions on Pollfish.
The Challenge:
BevCacao needed to prove that their core product imagery resonated with shoppers before committing their entire paid social ad budget.
The Solution:
Ran a creative sentiment study on Pollfish to get demographic-specific feedback in real-time.
The Result:
Identified a "gross-out" factor in key groups, saving time and their ad budget, allowing for smarter creative segmentation.
Market Research Resources for CPG Teams
The Ultimate Guide to Concept Testing
Learn how to use mobile-first surveys to validate your next product SKU before it hits the shelf.
Pricing Your Products with the Van Westendorp Mode
A deep dive into using the Price Sensitivity Meter to find the "Optimum Price Point."
The Comprehensive Guide to CPG Market Research
How to monitor brand health, analyze competitor sentiment, and leverage receipt verification.