Ad & Creative Testing
Stop Guessing. Start Scaling with Proven Creative.
Don’t waste ad spend on assumptions! Pollfish gives you the power to test imagery, messaging, and video assets with 250M+ real consumers before you click “publish.” Get the data-backed confidence you need to launch campaigns that attract, rather than repel, your target audience.
Trusted By
Precision Tools for High-Performance Creative
A/B Image Testing
Compare two versions of an ad to see which drives higher sentiment and intent.
AI-Powered Insights
Identify key themes instantly with word clouds, Convo AI survey questions, and AI-generated reports.
Real-Time Dashboards
Watch results roll in and pivot your creative strategy in hours, not weeks.
Precision Tools for High-Performance Creative
Hypothesis to Revenue in 3 Simple Steps
Upload Your Assets
Drag and drop your static images, GIFs, audio or video files directly into the Pollfish survey builder.
Target Your Buyers
Access verified shoppers
through Prodege’s proprietary audience, reaching people based on real category
spend.
Analyze & Optimize
Review raw sentiment scores and open-ended responses to identify “red flag” creative or high-performing “winners” instantly.
Precision Targeting meets Creative Excellence: The Pollfish Difference
Why use Pollfish for Creative Testing?
Advanced targeting
Filter by consumer behaviors, niche demographics, or purchase intent to ensure you are talking to your ICP.
Speed to Shelf
Launch a survey during a morning meeting and have 500+ completes by lunch to keep your timeline moving.
Global Reach
Test how your assets and creatives perform in different regions across 160+ countries and 250M+ real consumers
Unmatched Data Quality
Access Prodege’s premier, global first-party panel for vetted, human-only responses.
Powered by
How BevCacao avoided a marketing disaster by testing creative assumptions on Pollfish.
The Challenge:
BevCacao needed to prove that their core product imagery resonated with shoppers before committing their entire paid social ad budget.
The Solution:
Ran a creative sentiment study on Pollfish to get demographic-specific feedback in real-time.
The Result:
Identified a "gross-out" factor in key groups, saving time and their ad budget, allowing for smarter creative segmentation.
Market Research Resources for CPG Teams
How to Use Consumer Surveys for Ad Effectiveness
Learn how to track brand recall and emotional response to measure the real impact of your spend.
Validating Creative with Monadic Testing
Discover the gold standard for gathering unfiltered, unbiased feedback on a single ad concept.
The Comprehensive Guide to CPG Market Research
Combine ad testing with verified purchase data to understand the "why" behind every shopper's decision.