Define Your Audience

The marketing community’s obsession with finding the right audience has only intensified in the digital age. With so many ways to track consumer behavior now, we’re constantly seeking the next best method for getting inside people’s brains. 


We fixate on producing the rights ads, content, products, and services, and then we’re frustrated when conversions don’t go through the roof. Where did we go wrong? 


No matter how much money you invest in products and advertising, you’ll never see the numbers you desire unless you’re selling the right products to the right people — which is why surveys are so appealing. 


Read the full article here.

Originally appeared on