Survey predicts even more support for Imamoglu in June Istanbul elections

After the results of the Istanbul municipal elections in March were announced, President Recep Tayyip Erdogan called for a rerun due to the closeness of the results between Binali Yilidrim and Ekrem…


How marketers can use social media to connect to Gen Z

With phones at the fingertips of Gen Z, brands and marketers have a great opportunity to put their products in front of their target audience—if they’re able to identify the best channels and…


The shifting sands in the political scenery of Venezuela

Since his rise to power in 1999, former Venezuelan President Hugo Chavez constantly promoted the values of socialism and the Bolivarian spirit of revolution. These values were also adopted and…


The future is flexible: Women tell us what drives their happiness at work

Women now make up 47% of the American workforce and have increasingly begun filling positions of leadership in spite of a different set of obstacles facing them in their careers. But while they have…


Venezuelans less hopeful than Americans on non-violent resolutions to the crisis.

The growing economic and political crisis in Venezuela has received worldwide media coverage over the past few weeks. The Latin American country has been facing a very difficult economic crisis since…


Gen Z keeping connected online and IRL.

We know that Gen Z (born 1995-2015)  is the most connected generation of all time, but does their time online translate into close relationships with their peers? And how do they compare to the…


What are Gen Z’s financial priorities?

Gen Z (the generation born between 1995- 2015) is rapidly making their mark in society. Sometimes called Digital Natives, this is the first generation that has grown up with constant connectedness as…


10 Consumer Panelists Who Can Derail Your Market Research Surveys

TLDR: Your data quality will suffer if you aren’t being critical of your audience and their behavior.…


Poison Pen Pals

Citing the Government Shutdown and a lack of available security, House Speaker Nancy Pelosi this week requested President Trump postpone his State of the Union address, deliver it in writing, or…


Activism and advertising: How brands can reach new audiences.

There has been a rise of brands using controversial issues in their advertising campaigns: Nike’s Kaepernick ad campaign has obviously proven successful, and Patagonia recently positioned itself…