Google Pixel Unveiled: First Impressions on New iPhone Challenger

In an Apple-bashing affair, Google unveiled their newest iPhone competitor - the Pixel - touting advanced features including Google's new Assistant artificial intelligence. Other announcements…


Never Make a Critical Business Decision Without Asking Your Customers First

Running a business sounds simple enough: All you have to do is create value for customers in a unique and meaningful way that generates profit. To do that, you know you must first understand your…


5 Survey Distribution Methods To Get More Respondents

You've created the perfect survey. What survey distribution methods will get you the most respondents? You've mulled over this more times than you've been to the coffee machine. You've decided on the…


Are Brexit Voters Concerned? Our Brexit Survey Methodology Says Yes

Pollfish and PredictWise conducted a series of surveys before and after the Brexit vote to reveals voter's sentiment on the economy, and whether voters for leave, remain, or non-voters regret their…


Low Data Quality Is Killing Your Brand

In today's cluttered digital world, understanding the customer isn't a nice-to-have -- it's a must-have. Unbeknownst to most marketers, though, many online research companies recruit participants…


The Problem With Poll Bias Isn’t the Lies Respondents May Tell – Entrepreneur

On June 23, the people of Britain will decide whether the United Kingdom should withdraw from the European Union. It’s a question that hasn’t been up for debate since 1975, when a similar issue was…


Pollfish Survey Data Shows Democrats in the Lead for Election

This article originally appeared on the Washington Post. Excerpt: Lots of commentary has accompanied the “Trump Bump,” as the alleged bump in Donald Trump’s poll numbers has been called. While most…


How to Improve Survey Response Rate and Get More Survey Responses

As anyone who has ever conducted a survey will tell you, identifying a target audience is just the beginning. The real work is increasing your survey response rate. So what is survey response rate?…


Four Mistakes Marketers Make When They Create A Survey

  This originally-authored article first appeared on MarketingProfs. Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the…


How to use mobile surveys for market research – SEMRush

The most common marketing advice is “know your audience.” If that’s the stepping stone for any good campaign, the next logical question becomes “How do I get to know my audience?” The core of market…